6 Common Email Marketing Myths, Debunked by Len Markidan

6 Common Email Marketing Myths, Debunked

The six worst offenders keeping your email marketing down.


Last year, the number of emails sent and received totaled over 205 billion.

The world is, without a doubt, addicted to our inboxes.

And because of that, despite what the clickbait-generating marketing “ gurus” want you to believe, no, email marketing is not dead.

Nor will it be dead in the foreseeable future.

In fact, one McKinsey study suggests that email marketing is 40 times more effective at acquiring new customers than Twitter and Facebook combined

So, if email is here to stay, then it makes sense for marketers to understand it as well as possible. And a big part of that is clearing up the many dangerous myths that have been repeated so often that they’ve somehow become “facts.” 

In this guide, we’ll look at the six worst offenders.

What's included?

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Marketer, morning person, CMO at Podia

Hi 👋

I'm a marketer who has been fortunate to get to work with some incredible companies to help them tell their stories and connect with their markets.

Previously, I ran marketing at Groove for 5 years. Past clients have included Prudential, Jet.com, Chegg, Healthline and Groupon.

And now, as CMO of Podia, my mission is to help creators sell their work online 💰💰💰

On this page, you can find some resources I've built to help you tackle your thorniest marketing challenges, as well as my private community where I share the best tips, articles, books and products I learn about.

It's all free, so help yourself. I hope you find it useful.